Any worthwhile speech should address the fundamental question of "who cares?" Your audience could be doing any number of things instead of listening to you speak (and isn’t that what we're all thinking when we're listening?). You must convince them that what you have to say is worth listening to before a crowd of people will give you their full and undivided attention. I don’t mean to make light of any person or any topic. Actually, I think anytime someone is speaking to a crowd, they’ve put a lot of thought into it and it’s admirable that they’re putting themselves 'out there' by presenting their work to other people. I only take issue when speakers don’t clearly convey why the audience should pay any attention to their speech. As someone who has literally sat through thousands of speeches, I can tell you that it’s extremely difficult to listen to someone discuss something that you aren’t particularly interested in or can't relate to at all. Sometime...
Tips and resources to help you become a better speaker